Tomahawk, WI 9/19/2013 (BasicsMedia) – Apple Inc. (NASDAQ:AAPL) is by far the leading Smartphone maker in the world right now. It has been enjoying very good sales of almost all its products, thus becoming the envy of many of its competitors who can do nothing except marvel at the figures often released by Apple. As a matter of fact, the company has recently posted its Q3 2013 sales figures. The figures are quite impressive and there are various reasons why this is the case when the industry had expected much lower figures during this period. So, how has AAPL managed to achieve these figures?

 AAPL iPhone Sales Increase

 AAPL has reported that it has sold 34.5 million iPhones during the Q3 of 2013. The figure might have been much higher if not for the fact that the release of iPhone 5S was not well received in the market, primarily as a result of the high cost of the gadget. Remember that there had been issues regarding AAPL’s ability to handle or receive preorders for its latest model. For quite some time, it had been reported that the company would not be receiving preorders for this new gadget, and there were even fears that the supply of this new model would be affected as well.

 Therefore, based on the facts published above, I think the figures released regarding iPhone sales would probably have been much higher than what was posted. It is worth noting that the figures capture the period ending on September 15th, 2013. If the data was to capture a more extended period of time, I would expect the figures to be much higher than what AAPL has posted. In order to fully appreciate the figures released by AAPL for this period, one needs to understand that the industry experts had projected 31 million iPhones to be sold, and not 34.5 million.

 AAPL 2013 iPhone Sales Surpasses 2012 Sales

 During the same quarter in 2012, iPhone sales did not surpass 26.9 million. Therefore, one cannot say that there has been a drop in the sale of iPhones in 2013 compared to 2012. This represents an increase of around 28% in 2013 compared to 2012. However, it is important to mention that the figure of 34.5 million iPhones sold by Apple Inc, is still much lower compared to the 47 million handsets sold by Samsung Electronics Co. Ltd. Samsung managed this feat during the Q3 in 2013, representing an increase of 4.4% compared to what was expected.

 If iPhone 5C had enjoyed better preorder sales, then the figures released for the third quarter of 2013 would have been much higher as well. The fact that the iPhone 5C isn’t considered Apple Inc’s flagship gadget for 2013, has somewhat affected its preorder sales. Secondly, iPhone 5S is its flagship phone for this quarter, but the fact that the company probably won’t be receiving any preorders for this phone in 2013, will have a negative effect on whether AAPL is able top overtake Samsung’s sales figures for the same quarter. I still expect Apple Inc to do quite well.

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