Tomahawk, WI 9/10/2013 (BasicsMedia) – Apple Inc. (NASDAQ:AAPL) will host an event on Tuesday, September 10, 2013 for the investors and analysts at its headquarters in Silicon Valley and it is expected that the company would launch an economical iphone to attract the larger market share of developing countries such as China, India and Brazil. Analysts believe that the company would keep up its promise and with the launch of iPhone 5C it will be able to win over the fierce competition faced from low priced smart phone companies in the developing markets.

Analysts’ expectations from the event

There is a consensus expectation among the equity research analysts that Apple would launch a speedier version of iPhone 5, which is expected to be named the iPhone 5S at the event on Tuesday. This new version might be loaded with fingerprint recognition feature for ID purposes and with a near field communication technology for making purchases in nearby stores. Further, the company is also expected to launch the iPhone 5C, which might be designed as a plastic bodied phone with slow processing speeds, less power, less resolution and low cost compared to all other iPhones of Apple.

In addition, the special event is also expected to bring some announcements on the distribution deals signed with China Mobile and NTT DoCoMo. The company might also release of iOS7 in the event which would turn out to be the top to bottom redesign of the face of iPhone loaded with new light sources, and new metaphors. It is expected that this new iOS would present an all new look to the iPhones of Apple which might make the Samsung phones to look very old fashioned.

Negative story lines

While the company might launch many new products in the event, it is quite uncertain if all this would prove effective to move off the darker questions that were troubling the investors for the past one year. There are three main issues which are considered to be responsible for lowering the market cap of the stock by around 40% to $280 billion by the end of April 2013. The first major criticism the company is facing is the alarming absence of innovation of products, especially after the demise of Steve Jobs. Another related issue that resulted in heavy loss is the engineered products which are overpriced and thereby lost the competition from simple to use and less expensive Android phones and tablets.

The final major criticism against Apple is that the company failed to compete effectively in the fastest growing smartphone markets of the world such as Philippines, Nigeria, China, India, Brazil etc. The responsibility now lies on the present Chief Executive Officer of the company, Tim Cook to effectively prove the investors with valuable solutions to these issues and thereby prove that all such concerns related to the performance of Apple are quite premature.

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