Tomahawk, WI 10/14/2013 (BasicsMedia) – Soon Google Inc (NASDAQ:GOOG) will be releasing its third quarter 2013 financial results. This is expected to take place on October 17, 2013. If there is one thing which is not in doubt at all, it is the fact that GOOG will most likely announce that its search revenue has gone up quite considerably since it last announced its second quarter results. But this is not the only issue which has to be looked at. I believe, that equally important, is the need to look at GOOG’s ad revenue since this gives us a clear indication whether the company is growing in this area or not.

 Areas Where Google Inc’s Revenues Must Increase

The other area which will probably attract a lot of focus is GOOG’s Motorola division. The reason why these two areas will attract a lot of attention from analysts and investors alike, is that GOOG’s revenue from its search division has been waning or slowing down quite a bit. It is obvious that the company has to demonstrate that it is still quiet attractive and viable as a stock. One way it can achieve this goal is by showing the rest of the industry that it still makes a lot of revenue and sales from other sources and is not overly reliant only on search revenue

 Revenue from the company’s PC search ads is responsible for around 60% of the company’s total revenue. Not only that, but the company owes around 30% of its total value or worth to revenue from search ads. Its search share in the U.S. market has not experienced much growth and currently stands at only 67%, just like it has done for quite some time now. I must give credit to GOOG that it hasn’t given up despite the waning performance by its ad search revenue. It is working on ways in which it can keep its place as the most dominant force in search ad revenue.

Google Inc to Earn Money from Chromebook

 GOOG is working on coming up with the next generation of Chromebook, and in order to achieve success with this goal, it is working in conjunction with other equipment manufacturers such as Toshiba, Hewlett-Packard and Acer to mention but a few. The reason why this is important for GOOG’s revenue is the fact that Google is the default search engine in Chromebook. Therefore, there is a very close correlation between Google’s and Chromebook’s success. One needs the other to perform well in the market in order to enjoy better revenue.

 Close to 30% of GOOG’s value is made up of revenue from mobile ads. I still expect this to increase when Google announces its Q3 of 2013 financials on October 17. The revenue which GOOG obtained from mobile ads was more than $5.2 billion in 2012, which almost doubled the figure it posted 2011 of around $2.5 billion. I expect GOOG to announce that it has earned close to $11 billion from mobile ad sales alone thus far in 2013. Finally, Motorola Moto X has to be looked at since it has not been earning money for Google the way it had been expected to.

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