Tomahawk, WI 9/17/2013 (BasicsMedia) – Recipient of ‘World’s Most Innovative Company’ recognition for three consecutive years by Forbes Magazine, Salesforce.com, Inc. (NYSE:CRM) is the world’s #1 Customer Relationship Management (CRM) platform. It offers social enterprise and cloud computing solutions to industries and businesses to connect to their customers, partners and employees in novel ways. Salesforce.com offers the next generation CRM platform to Financial Services, Media, Communications, Manufacturing, Retail, Government, Not-for-profit and High Tech industry clients to revolutionize the way they engage with customers and to become customer-focused companies.

Salesforce.com astonished the street with announcement of its 2Q13 results for the quarter ended July 31, 2013 and positive guidance for the coming quarters. Given the niche Salesforce.com operates, its leading position in the segment and being innovation led company it certainly offers a value investment opportunities.

Sky High Financial Performance

Salesforce.com continues to be the rapidly emerging software company of its size with more than 30% growth in its operating cash flow (34%), revenue (31%) and deferred revenue (34%) during 2Q13 compared to 2Q12. The company’s revenue at $957 million and earnings per share of $0.09 during 2Q13 significantly beat the street estimates of $939.2 million and $0.07 per share respectively. More than 94% ($900 million) revenue was from subscription and support services.

Marc Benioff, Chairman and Chief Executive Officer of the Salesforce.com, proclaimed to achieve $1 billion revenue quarter mark during 3Q13 just within four years of delivering the first $1 billion revenue year. The revenue guidance for 3Q13 is given at $1.05 billion which suggests 33% year over year growth. Along with revenue growth estimates, the company has also enhanced the earnings per share guidance for 3Q13.

Sales Cloud and Sales Force Automation

Sales Cloud, the flagship product of the company, is putting up strong growth numbers and accounts for more than 15% of the company’s revenues. Gartner, Inc. (NYSE: IT), IT research and advisory firm, has recently forecasted that Sales Force Automation (SFA) as a market is going to grow continually. Salesforce.com, being the #3 in the SFA market in the enterprise, is tapping the market at both the ends with customized business solutions that can address client needs across the spectrum ranging from start-up organizations to Fortune 500 organization.

The company’s Sales Cloud has recently been positioned again in the ‘Leaders’ quadrant of the Magic Quadrant for Sales Force Automation 2013 by Gartner and this is for the seventh consecutive year. Salesforce.com celebrates its market presence by being the only company delivering generation next customer platform allowing its client enterprises, including NBCUniversal,  Kelly Services, Inc. (NASDAQ:KELYA) and Design Within Reach, Inc. (OTCMKTS:DWRI), the transformative ways to connect with their employees, partners, customers and products to unlock greater levels of growth and success.

Client enterprises, with Sales Cloud deployed, have seen around 45% increases in forecast accuracy, over 35% increase in lead conversion and sales productivity alongside 28% increase in sales – as revealed by a recent third party survey.

Adding Value to Sales Cloud: A Step Further

Sales Performance Accelerator, a newly launched integrated solution by the Salesforce.com, combines the world’s No. 1 sales app and Sales Cloud with the customer data and coaching and feedback tools – accelerating sales teams to access everything they need at their desks and on the go.

End Note

Given the momentum in the stock prices hovering around its 52-week high and creating the new high each day, the Accolades for Salesforce.com’s innovative and integrated CRM solutions, the growing demand for mobile and cloud ecosystem alongside recent analysts recognition this stock seems worth investing.

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