What information does Basics Media collect about me as I use the Basics Media Services?
Basics Media may collect personally identifiable information from you such as your name, telephone number, e-mail address information so that we or selected companies can provide you with the products and services you request. For example, we may ask you for your name, e-mail address, and certain other information in connection with certain features. Basics Media may also collect your credit card information when you make a purchase, so that we can process your payment for the product or service you are requesting. During the ordering process, such credit card information is transmitted either to Basics Media or to the particular supplier or service provider who provides the service you are purchasing. In both cases, credit card information is then transmitted to third-party credit card processors and card issuers that use your information to process your order.
Basics Media may also collect non-personally identifiable information when you visit the Basics Media Services, such as your browser configuration, the type of operating system you are using, and information about your Internet service provider.
How does Basics Media use the information supplied by me?
We may use the information you supply to fulfill your requests for products and services, to respond to your inquiries, and to offer other products and services from either us or selected companies which may be of interest to you. If you decide that you do not wish to receive such communications from Basics Media and others, you may opt-out of receiving further e-mails and other communications by clicking “Unsubscribe” in any email. If you choose to submit content for publication (e.g., a letter to our editors, or information to be posted as a comment), we may publish your name, screen name or such other information you supply.
If you have indicated interest in receiving information directly from a selected outside company, we may provide such selected outside company with information that may include but not be limited to your name, telephone number, postal address and email address. If you decide that you do not wish to receive further communications from such selected outside company, you will need to so notify such selected outside company.
In addition, Basics Media may disclose information we maintain (A) if in good faith we believe that such disclosure is necessary to (1) comply with the law or legal process; (2) protect and defend our rights and property; (3) protect against misuse or unauthorized use of the Basics Media Services; or (4) protect the personal safety, property, or rights of our users or the public, or (B) in connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale.
How can I change my privacy options?
If at some point after giving Basics Media your personally identifying information, you do not wish to continue to receive additional information and offers from Basics Media about Basics Media, from Basics Media’s affiliates, or from selected outside companies, you may opt out of receiving future emails by clicking the “Unsubscribe” link located at the bottom of each e-mail. If you purchased content appearing at www.Basics.com or otherwise purchased products through the Basics Media Store, you can edit your Basics Media Store profile after you have logged into your account.
What are “cookies” and how does Basics Media use them?
“Cookies” are pieces of information that are placed by the Basics Media Services in a storage place on your computer or mobile device. Cookies do not contain information that is, in itself, personally identifying. Cookies are placed on your computer or mobile device in a limited way to help deliver advertisements, to calculate unique site visitors, and to track usage throughout our site. Other uses include placement of cookies to make the login process more convenient for our services that use logins. In addition, some advertisers or featured services providers may place cookies on your computer or mobile device. We also contract with certain third parties to help manage and optimize the Basics Media Services business, including but not limited to the following companies with whom we share information in order to operate the Basics Media Services and deliver our service to you:
We use the services of a third party marketing company, Omniture, to help us measure the effectiveness of our advertising and how visitors use the Basics Media Services. To do this, we use Web beacons and cookies provided by this third party marketing company at the Basics Media Services. This information helps us learn things like what pages are most attractive to our visitors, which of our products most interest our customers, and what kinds of offers our customers like to see. You can “opt-out” of our ability to analyze such Omniture data by clicking here: www.omniture.com/privacy/2o7#optout
We also use a third party advertising company, DoubleClick, to deliver ads to you when you visit the Basics Media Services. In the course of providing this service, our third-party advertising company may place or recognize a unique cookie on your browser which collects information about your visits to the Basics Media Services, such as the number of times you have viewed an ad (but not your name, address, e-mail address, telephone number or other personally identifiable information). If you would like more information about this practice and to understand your choice not to have this information used by DoubleClick, please click here: www.doubleclick.net/us/corporate/privacy.
Integration with Facebook
Portions of the Basics Media Services permit you to integrate such Basics Media Service with Facebook. Through such integration, Basics Media may receive personally identifiable information about you such as your name, profile picture, educational institutions you have attended and your major there, work information, fan pages, networks, current location, friends and similar personally identifiable information about your friends who are registered on Facebook (“Friends”). Basics Media may use this information to customize the services that we provide to you through the Basics Media services. By visiting a Basics Media Service, information that we receive from Facebook about you and your Friends may appear to you on the Basics Media Service. In addition, if you are listed as a Friend on Facebook of other users of Basics Media Services, your Facebook information may appear to those users on the Basics Media Service if they have chosen to integrate their use of U. S. News Services with Facebook.
If you wish to opt out of sharing your Facebook information with Basics Media, you must update your Facebook privacy options on your Facebook privacy settings page at www.facebook.com/privacy/, or you can deactivate Facebook features on the Basics Media Service at http://colleges.Basics.rankingsandreviews.com/best-colleges/friends.
Children Under Age 13
No one under the age of 13 should provide any personally identifiable information to Basics Media. In general, Basics Media does not knowingly collect personally identifiable information from children under 13. If in limited circumstances we do knowingly collect personally identifiable information from children under the age of 13, we will do so only with verified parental consent prior to collection. In the event that we learn that we have collected such information from a child under the age of 13 without verification of parental consent, we will delete this information from our database as quickly as possible. If you believe the Basics Media Services has collected any personally identifiable information about anyone under 13, please contact us at [email protected] media .com.
Users of the Basics Media Services who are California residents and who have provided personally identifiable information to us may request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to [email protected] with “Request for California Privacy Information” in the subject line and in the message.